November 2015 | 'Tis the season for typography and turkey
You already know that the typeface you choose is influential. But did you know that the truthiness of a statement can be skewed using a particular font?
Errol Morris teamed up with the NYTimes to run a test and found that people were more likely to believe a statement was true if it was printed in Baskerville than five other fonts. (Perhaps you won’t be surprised that Comic Sans — my favorite font in 1999 — remains the perennial loser.)
(Click here if you want to read a whole heck of a lot about Baskerville, the man behind the font name.)
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THE POWER OF TYPOGRAPHY
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EMBRACE YOUR INNER FONT NERD
Search Fontreach.com to find where fonts are used across the web. And tell me your favorites. I’ll take your expert opinion over mine any day.
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DESIGN DISTRACTION OUT OF TECH
You’re creators, so you know that it takes time, uninterrupted time -- sometimes boredom, even -- to create well. What if, instead of the internet and your phone being a time suck (an often-useful time suck, but for the sake of argument, I’m calling out the distracting side of tech), our technology helped us focus and spend our time and attention differently?
Instead of designing products whose success is built on gaining the most user attention, we could design products that give people their time back. I wonder what’s that worth to our customers?
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What are you making for Thanksgiving?
I’m cooking turkey, stuffing, gravy, green bean casserole (the recipe’s in my head, so I can’t hyperlink it), potato gratin, these carrots, pumpkin pie, nutmeg-maple cream pie, and an apple-almond turnover. If you have a good turkey recipe, send it my way. This is only my second year on turkey duty.
IT'S TIME TO FEAST