February 2016 | Rants, raves, and Kanye
As creatives, we work to simplify our users’ mobile experiences. We increase revenue for AT&T every time we make a design decision that removes an element of friction between app launch and conversion. This short article explains how a purchase roadblock was removed from an otherwise simple form, increasing online sales for a particular site by $15M/month, or $300M/year. Let’s do this.
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CHANGE BUTTON TEXT, INCREASE SALES BY $300M/YR
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IT’S 2016, AND THINGS ARE PRETTY GREAT
…or, at least, they were last year and should continue to be so this year. We have access to a very thorough and often distressing news media, so I love being reminded, in the midst of all the gloom and doom, that there is light, there is good, there is progress happening right now, and a whole lot of us are benefitting from it.
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A RANT AGAINST OPEN OFFICES
Just in case all that positivity up there made you feel like the sun was shining a tad too brightly, here’s a rant: I don’t know all the Workplace 2020 changes you’re seeing in Atlanta, but here in Redmond, they’ve been “opening" the office, which has a distinctly 2003-startup vibe. Sure, it looks cool, but can you actually get work done in this environment? The short answer is no. Multiple studies have found that open office plans lower productivity, increase stress and illness, and damage attention spans in workers. So in your eNPS survey, feel free to rant against open offices a la Workplace 2020. (And remember to rave in support of the parental leave policies sweeping the tech industry; it’s time for AT&T to start competing with the big leagues.)
Atlantans, do you fear for your local drawl, that which sets you apart vocally from other parts of America? Apparently you should; the proliferation of voice recognition technology is decaying local accents, particularly those that Siri doesn’t recognize.
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SIRI IS COMING FOR YOUR SOUTHERN ACCENT
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DRONE PSA
Don’t forget to register your drone by February 19…or face a penalty up to $250,000 and 3 years’ jail time.
Kanye West’s tweets make the perfect out-of-office replies. You’re welcome.
(I’m going with “You have distracted [me] from my creative process” next time I’m on vacay.)